Online Retailer Provides Fabulous Footwear for Women With Larger Feet Than Average
Today’s Celebrities Prove That Women With Large Feet Can Be More Stylish Than Ever
ATLANTA, May 27 /PRNewswire/ — Tyra Banks, Kate Winslet, Paris Hilton and even First Lady Obama: What do they all have in common? They all wear a size 11 shoe. The average American woman with that same sized foot would usually not have access to shoes as fabulous as theirs. But since 2005, online shoe retailer BarefootTess.com, has provided women wearing shoe sizes 10 to 15 with stylish options not often available in retail shops.
For most women, shoe shopping is part of a fun outing, but when you wear a size 10.5 like Oprah Winfrey, the selection at local malls can be limited and disappointing. BarefootTess.com has managed to rectify this problem by retailing brands that produce women’s footwear up to size 15.
Historically women with larger shoe sizes have been neglected by shoe outlets and footwear designers alike. BarefootTess.com offers fabulous shoes by designers consumers covet, in styles they crave and in the sizes they wear. Not only do they partner with high-end designers to produce exclusively for BarefootTess.com, but the company also has a BarefootTess.com private label.
By offering brands from around the globe like FarylRobin, Delman, Corso Como, and Jeffrey Campbell, women wearing a size 11.5 shoe like Geena Davis, can be just as fashionable below the ankle as they are above when they shop at BarefootTess.com.
From bridal collections to sneakers and even vegan footwear options, BarefootTess.com offers shoppers a variety of shoes in a variety of sizes at a variety of price points.
The myth that a woman wearing a size 12 shoe, like comedic actress Kristen Johnson, has to wear boxy, plain or even orthopedic shoes is just that- a myth. BarefootTess.com is empowering women of all shoe sizes to be proud to make big strides and to let their personalities shine through fashion–even their footwear. At BarefootTess.com all women have the right to strut in style – regardless of shoe size.
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Pantene(R) Airs World’s First Reality Hair Ad on First-Ever Three Network Roadblock
Florida Student Revealed as Winner of Reality Hair Star Contest
CINCINNATI, May 26 /PRNewswire/ — In celebration of its latest launch, Pantene broke new ground last night when they aired the World’s First Reality Hair Ad. Pantene put their products to the ultimate test in front of millions live on a first-ever roadblock across Oxygen Media, Bravo Media, and the NBC season finale of “The Biggest Loser: Couples.” In the sixty-second spot, spokesperson Stacy London also revealed the winner of Pantene’s online search for the World’s First Reality Hair Star.
Marissa Hopson, 24, of Ft. Lauderdale, Florida, was named Pantene’s First Reality Hair Star. Hopson, a 24 year-old broadcast journalism student, was chosen from 140 contestants. Hopson was chosen based on her ability to be engaging and comfortable on camera, her personality, and of course, her healthy beautiful hair. Hopson was not aware she was the winner of the Pantene contest until the airing of the live ad.
“I’m so excited to be Pantene’s First Reality Hair Star!” said Hopson. “I’ve always been a huge fan of Pantene and it was an amazing experience to be in the first-ever live Pantene ad!”
The live ad was a departure from anything Pantene has done before. Unlike traditional Pantene TV advertisements, this ad was not set in a controlled studio environment; there were no re-takes. Instead, earlier in the day, cameras were hidden in Hopson’s home, and she was surprised to see herself live on TV as the ad aired and was also surprised by London when she knocked on her front door, without advanced warning, to notify her that she was chosen as the World’s First Reality Hair Star. The cameras captured Hopson’s genuine surprise and revealed the real-time results of the new Pantene.
After Hopson got over the initial shock that she was live on TV and the winner of the contest, she exclaimed “I’m the first Reality Hair Star, thanks Pantene!” Earlier in the day, Hopson had received a Pantene makeover so during the live ad, London encouraged her to do her best “Pantene hair flip” for the millions of viewers watching at home to demonstrate the real-time results that new Pantene delivers.
“I was really excited to be involved in such a revolutionary project,” said London, “Marissa is the perfect girl to be chosen as Pantene’s First Reality Hair Star, she has a dynamic personality and great hair to match.”
From April 2nd through April 18th 2010, Pantene received 140 one-minute videos of hopefuls telling the Brand why they should be the World’s First Reality Hair Star. America voted on their favorite videos and Pantene evaluated the submissions to narrow it down to 12 semi-finalists on April 26th. On May 12th, the semi-finalists were flown to New York City for an in-person test shoot that included a consultation with Pantene celebrity stylist Danilo, a makeup and wardrobe styling session, an interview with Grey advertising executives and an audition on camera.
To view the live ad visit www.youtube.com/pantene. The live ad is part of Pantene’s unprecedented level of marketing support for its new customized hair solutions and was created and produced in partnership with Women at NBCU and the Creative Partnerships & Innovation division of NBCU’s ad sales organization.
With its new understanding of hair’s unique inter-fiber relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.
New Pantene solutions are custom created to deliver outstanding product performance based on four unique hair structures and end-benefits. New Pantene utilizes advanced ingredients and customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair, with shampoos, conditioners, styling products and treatments, including options designed to work together to deliver long-lasting results.
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