SAN DIEGO, CALIF. – April 26, 2010 /PRNewswire/ — LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
The LG Fashion Touch campaign pairs two of the most fashionable phones with two of the world’s most well-known fashion enthusiasts. LG partnered with the famous friends because their unique personal styles complement the design aesthetic of the handsets and their friendship aligned perfectly with the dual product launch. LG Lotus Elite is bold and edgy, which is a reflection of Victoria’s style. LG Rumor Touch is a sleek and more classically designed handset, which is a reflection of Eva’s style.
“We don’t believe you should have to compromise your personal style or productivity, when it comes to your choice of mobile phone,” said Ehtisham Rabbani, vice president of marketing and innovation for LG Mobile Phones. “With new touchscreen technology, LG Lotus Elite and LG Rumor Touch deliver the best in functionality and fashion. We are thrilled to be working with Victoria and Eva; their involvement in the campaign highlights the relevancy of our design credo and reinforces the LG style heritage.”
The series of MTV vignettes, produced and directed by documentarist Doug Keeve, depict Eva and Victoria and two very talented up and coming fashion designers -Yotam Solomon and Oday Shakar – as they collaborate together in preparation for the big fashion event in Los Angeles May 24. Tasked to create groundbreaking pieces influenced by the idea of being fashionable in a technological and socially-connected world, Yotam and Oday use their LG phones to gather inspiration for their designs. Their creations will be revealed at the event.
The print ads launch the week of May 3 nationally and will run side-by-side, allowing readers to clearly visualize the duality of the campaign. The ads were shot by fashion photographer, Ellen Von Unwerth and feature Eva and Victoria posing with their respective phones. Both women wear fashions that reflect their personal style and the design aesthetic of their handsets. The ads are featured in weekly magazines as well as fashion-driven monthlies. Banner ads also feature the images.
To engage consumers, LG created the Fashion Touch Style Quiz on the LG Fashion Touch Facebook page www.facebook.com/LGFashion. By taking the quiz, fashionistas can find out what phone and style best suits them and participants will be entered into a sweepstakes for a chance to win tickets to the LG Fashion Touch event in May.
To celebrate the partnership and the culmination of the campaign, Victoria and Eva will host an LG exclusive party that will reflect the intersection of fashion and technology. Guests of the party will include celebrities, stylists and fashion insiders who are known for flaunting their unique ‘fashion touch.’
The stylish LG Lotus Elite and LG Rumor Touch are successors to the popular LG Lotus and LG Rumor. LG and Sprint are proud to offer consumers LG Lotus Elite and LG Rumor Touch in an expanded variety of stylish colors. These sleek and fashionable messaging devices offer users a more advanced handset with the additions of touchscreen technology and new exclusive features. Available in new colors on April 19 in all Sprint retail channels including www.sprint.com, LG Lotus Elite will come in red and black for $99.99 with a new two-year service agreement and $50 mail-in rebate and LG Rumor Touch (currently available in black) will now be available in Red and Purple for $79.99 with a new two-year service agreement and $50 mail-in-rebate.
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Celebrate Mother’s Day in Style and Surprise Her With a Stunning Gem
NEW YORK, April 26 /PRNewswire/ — Admired, and greatly appreciated, for bringing the world its first online resource for natural colored diamonds of the most exquisite quality, Natacha Langerman is who you can thank this year when you give Mom her best present yet. http://www.langerman-diamonds.com/ is a go-to shopping destination for those in the know, thanks to the ease by which it can be navigated, the breadth of stunning stones and its refreshing price range (which begins as low as $150 and goes upwards of $2 Million), but men and women who want to make this Mother’s Day superlative are seeing the site in an new light.
With a baffling array of natural colored diamonds, arranged meticulously by color, style, weight, etc. and with an easy-to-customize jewelry option, there is no better place to find a gift as unique and exceptional as the mothers in our lives. From a bright saffron rock for the firecracker of a lady, to a petite chameleon colored gem which will complement a hazel eye, canary yellow to match her sunny personality, or black as night for the avant-garde urban mom, there is no end to your options for pairing an unparalleled stone with an unparalleled woman. It is pairings such as these which are vital to the core of Ms. Langerman’s attitude on luxury. And thanks to her intense knowledge and a deep love of diamonds that span the rainbow and beyond, the gemologist and diamond dealer has built a business and an online boutique which couldn’t be easier or more fun to troll when searching for something that will wow a great woman.
Whether it is a single blue diamond bought as an investment or a set of burgundy earrings made especially for a French wine fan, Langerman Diamonds are natural beauties that are strong as steel. Now doesn’t that sound like someone you know?
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Affordable App Shows How Different Lifestyle Factors Interact and Offers Expert Advice on Health & Fitness
NEW YORK, April 26 /PRNewswire/ — Body & Mind Connection, released last month by B Healthy U, LLC for the Apple iPhone, is now available on the new iPad for only 99 cents. The app is the first of its kind to help people live healthier lifestyles by showing how various lifestyle factors interact with one another, which among other things can help them eat better, sleep better and handle stress better. Also offered are daily diet and exercise tips from world-class experts, including Dr. David Katz, director of the Yale University Prevention Research Center, and Joe Decker, recognized as “The World’s Fittest Man” after breaking the Guinness World Records 24-Hour Physical Fitness Challenge in 2000.
Each day, the app asks users to rate, on a scale of one to five, how they have performed on a set of eight lifestyle factors: diet, exercise, sleep, hunger, energy, mood, stress and weight. With many people, lack of sleep can wreak havoc with their appetites. With others, eating highly processed foods can create uncontrollable hunger, which may lead to weight gain. Once users become aware of these relationships through the use of color-coded graphs, they can adjust their lifestyle to better match their health and fitness goals. After using the app daily for two weeks, users receive a printable diploma, and after one month, they receive a graduate degree.
“I want to help people change their lives for the better, 60 seconds at a time,” said Mitzi Perdue, Founder of B Healthy U. “That’s all the time you need to spend each day rating the different factors and not only learning more about your everyday habits, but what you can do to change them.”
Body & Mind’s diet information comes from Dr. David Katz, a world authority in nutrition and weight management who has studied thousands of diets. The exercise tips come from Joe Decker, an ultra-endurance power athlete, fitness trainer and syndicated columnist who has helped thousands of people get into shape and lose weight. Encouragement and moral support comes directly from the program’s author, Mitzi Perdue. As Founder of Healthy U of Delmarva, a community lifestyle improvement effort on Maryland’s Eastern Shore, she has spoken with thousands of people and seen the joy they have felt when they’ve lost weight, reclaimed their energy, are able to sleep well or have had their moods improve.
Body & Mind Connection is available for only $0.99 (USD) through the App Store on the iPhone or iPad. It can also be downloaded by clicking the “Available on the App Store” buttons at www.bhealthyu.com. Promo codes are available upon request for qualified reviewers.
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