A New Handbag Brand, olivia + joy Launches at Macy’s This Week
NEW YORK, April 20 /PRNewswire/ — Accessory Exchange has announced the launch of its newest handbag collection, olivia + joy to debut exclusively at Macy’s this week.
Abe Dweck, President of Accessory Exchange made the announcement. “I am very excited to announce the launch of our newest division, olivia + joy. We have given the exclusive launch to Macy’s for a 03/25 delivery and will be expanding our distribution with other key retailers for 7/25 and beyond.”
The forthcoming collection was the result of a great collaboration by the Accessory Exchange design team. “We have been challenged by many of our key retail partners to inject some excitement back into the handbag department,” says Dweck, “and with olivia + joy that is exactly what we have done.” The general consensus was that the handbag departments were becoming too predictable, so olivia + joy was created to offer the fashion savvy consumers affordable bags that are on trend. The collection will represent the hottest handbag and accessories of the moment–delivering the right trend at the right time.
This first collection is very pretty and edgy at the same time. olivia + joy offers studs and chains, as well as ruffles and bows with a new twist. Color palettes are varied–from black and white for the rocker girl to muted pastels for the girly girl. The line includes all the newest twists on well-known silhouettes, such as the convertible mini bags with removal straps that turn into a clutch, and more.
Accessory Exchange intends to expand the product offerings to include belts and leg wear for 4th quarter. Retail price points will range from $48 to $98.
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Sherri Shepherd Hosts Day of Beauty, Charity and Fun! Special Guest Michelle Williams Welcomes Harlem Community
NEW YORK, April 20 /PRNewswire/ — Celebrities, community leaders and the Harlem community gathered together for the Roots of Nature “Picture of Strength” event to benefit the Harlem Children’s Zone. The community event was hosted by Sherri Shepherd of The View with special guests Michelle Williams (CHICAGO, Destiny’s Child), Johnny Wright (Celebrity Stylist, SoftSheen-Carson Artistic Style Director), Egypt (WBLS DJ), James McDaniel (NYPD Blue) and Abiola Adams (BET, Vh1) were on hand to show their strength and community support.
Roots of Nature “Picture of Strength” benefited the Harlem Children’s Zone and featured free family portraits, complimentary hair styling by SoftSheen-Carson Celebrity Stylists, and complimentary mini-makeovers by Professional Maybelline New York Makeup Artists.
“SoftSheen-Carson Roots of Nature “Picture of Strength” event brought the ‘our roots make us stronger’ brand philosophy to life,” commented Angela Guy, Sr. Vice President, General Manager, SoftSheen-Carson. “It was an incredible experience for the community to come together to celebrate their inner and outer beauty.”
The Roots of Nature haircare line is the key to strong, growing hair and is fortified with natural ingredients including shea butter, green tea and wheat protein. Roots of Nature products are available at select Duane Reade locations in New York City and drug, mass and beauty supply stores nationwide.
For more information on the event please visit www.softsheen-carson.com.
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Cosmopolitan Magazine to Host Third Annual Bikini Bash in Las Vegas, Presented by NIVEA
Hundreds of swimsuit-clad fun fearless females to spell out C-O-S-M-O at Las Vegas’s Planet Hollywood Resort & Casino during North America’s largest bikini photo shoot and pool party, presented by NIVEA
NEW YORK, April 20 /PRNewswire/ — Attention Cosmo girls: what happens in Vegas might actually be seen around the world! On Monday, May 24, Cosmopolitan will host its third annual Bikini Bash at Planet Hollywood Resort & Casino in Las Vegas, NV, presented by NIVEA. Hundreds of women in bikinis will gather poolside to spell out the word C-O-S-M-O for North America’s largest swimsuit photo shoot. The aerial shot will ultimately run in the August 2010 issue of Cosmopolitan.
“NIVEA is excited to continue its partnership with Cosmo to host the ultimate pool party with the excitement and sexiness of Las Vegas as our backdrop,” said Nicolas Maurer, Vice President, Marketing, Beiersdorf, Inc. “Cosmopolitan covers the issues that are most important to young women and we join their mission to help women feel their most fearless and confident. The Cosmo Bikini Bash provides the perfect setting for NIVEA to encourage women everywhere to adopt a healthy lifestyle including nutrition, fitness and skincare so they will feel their bikini best this summer.”
The event will also feature
-- beauty loot gift bags including new NIVEA Good-bye Cellulite Fast
Acting Serum and Advanced Formula Gel Cream
-- free limited edition designer bikinis from NIVEA designed by Shay Todd
(for the first 1,000 girls to arrive)
-- complimentary back massages in the NIVEA cabana
-- Cosmopolitan photo booth, sponsored by Gillette® Venus®, where girls
can upload their cover photo on Facebook using unique Step Logic
technology
-- hunky sunscreen ambassadors
-- Las Vegas celebrity DJ Mika
-- VIP admission to the Official Bikini Bash After Party at Jet Nightclub
at The Mirage, sponsored by Belvedere Vodka
Check in begins at 5PM and all girls are required to arrive no later than 6PM.
Also, girls and guys alike are encouraged to enter to win one of FIVE trips for TWO to the event, including airfare provided by Orbitz, three nights accommodations at Planet Hollywood Resort & Casino and a $250 gift card to Miracle Mile Shops.
For more information and to register to participate in Cosmo’s 2010 Bikini Bash, visit http://www.cosmopolitan.com/bikinibash.
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Paul Mitchell Schools Celebrate Earth Day 2010 with Low Cost Haircuts to Benefit Grow Appalachia, a Sustainable Harvesting Organization
NEW YORK, April 19 /PRNewswire/ — Paul Mitchell will donate $1 to Grow Appalachia for each haircut their schools complete on Earth Day. Consumers can visit any of the 104 Paul Mitchell school locations on April 22nd for a $10-15 haircut to benefit Grow Appalachia – an organization initiated by Paul Mitchell CEO & Co-Founder, John Paul DeJoria providing residents in the Appalachian region of the U.S. education and resources needed to grow sustainable, nutritious food within their community. This initiative will help residents develop healthier, more self-sufficient lifestyles in an area which suffers from high levels of obesity and poverty. Paul Mitchell is hosting a concurrent viral campaign on PaulMitchell.com and Facebook during April – a “What’s New” tab allows fans to contribute inspiration with a link to PaulMitchell.com/30YearsofGiving for a chance to win $500 to benefit their environmental charity of choice.
Commitment to philanthropy is part of Paul Mitchell’s DNA, which celebrates a 30th birthday this year. Paul Mitchell donates a portion of Tea Tree product sales to American Forests® Global ReLeaf and Wildfire ReLeaf programs to preserve natural resources at home and abroad, and funds the planting of enough trees to offset all carbon emissions from the brand’s manufacture and distribution.
“Paul Mitchell schools believe giving back is not just a once-a-year happening; it’s our daily duty,” says Paul Mitchell The School Dean, Winn Claybaugh. Paul Mitchell schools nationwide raised nearly $1 million in 2009 on behalf of organizations like Larry King Cardiac Foundation, which provides funding for lifesaving treatment for individuals unable to receive needed treatment, as well as Leeza Gibbons Memory Foundation, which provides vital education and empowerment to a growing population of family caregivers, and resources for those newly diagnosed with chronic illnesses through community-centered, Leeza’s Place locations.
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adidas Signs Fastest NFL Running Back Prospect C.J. Spiller
Top Running Back in the Draft will Wear Three Stripes in the NFL
PORTLAND, Ore., April 15 /PRNewswire/ — adidas today announced a multi-year partnership with Clemson University All-American running back C.J. Spiller. One of the most explosive and dominant players in college football, Spiller is expected to be the first running back selected in Thursday’s NFL Draft.
As one of the new faces of adidas football, Spiller will be featured in adidas’ marketing efforts and is expected to play a role in the development of adidas football and training apparel and footwear. He joins the adidas NFL roster which includes Reggie Bush of the New Orleans Saints, Mario Williams of the Houston Texans, Lawrence Timmons of the Pittsburgh Steelers and Adam Carriker of the St. Louis Rams.
“I’m excited to be with adidas because they are committed to making the lightest gear that will make me even faster,” said Spiller, the 2009 Atlantic Coast Conference Player of the Year. “With adidas I have a great opportunity to take my game to the next level and make my mark in the NFL next season.”
A four-year player at Clemson, Spiller joins Bush as the only players in college football history with 3,000 rushing yards, 1,500 kickoff return yards, 1,000 receiving yards and 500 punt returns yards. During his career, Spiller was a consensus All-American and set more than 30 conference and school records in various categories including all-purpose yards and career touchdowns.
“C.J. had an incredible college career and his accomplishments at Clemson in addition to his performance at the Combine make him one of the top prospects for the upcoming draft,” said David Baxter, Head of Sport Performance for adidas America. “We look forward to working side by side with C.J. to create products that will help make him faster.”
A three-time All-American in track at Clemson, Spiller ran a blistering 4.27 40-yard dash at the 2010 NFL Combine.
“C.J.’s combination of speed and strength sets him apart in this year’s draft and adidas products like the Scorch cleat and TECHFIT apparel will make him even faster,” said Baxter. “We are honored to add him on our team and are excited about what he will bring to the NFL gridiron next season.”
