Bali(R) Turns Its ‘Back’ to the Beauty of the Bra
Innovative Comfort-U(TM) Back Design Provides Ultimate Comfort
WINSTON-SALEM, N.C., March 17 /PRNewswire/ — Bali®, the No. 1 national intimate apparel brand in department and mid-tier stores, has introduced new products featuring its signature Comfort-U Back design. The feature ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don’t think to look – the back.
“The signature Comfort-U design from the Bali brand gives women a bra that is comfortable and elegant. With straps and a back that stay in place, she is going to feel sophisticated, pulled together and beautiful – delivering on the Bali brand’s belief that when you feel beautiful, you are,” said Jennifer Stell, Bali senior marketing manager. “We are excited to let women in on the secret to a great bra – it’s in the back.”
Available at retailers nationwide, the U Back design feature can be found in many of the best-selling Bali bras including Double Support® and the new Back to Beautiful(TM) styles. Comfort-U Back bras blend fantastic full coverage and support with luxurious, soft fabrics to achieve a smooth look and comfortable fit. Comfort-U bras have suggested retail prices of $29 to $36.
The Back to Beautiful collection launched with a national advertising campaign featuring supermodel Helena Christensen. The multifaceted advertising campaign, created by Kraft Works NYC, includes television, print and online advertising, as well as internet-based social networking to leverage Christensen’s beauty, style and self-confidence.
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K&G Fashion Superstore Launches Designer Spotlight(TM)
Retailer Adds Coveted European Luxury Designer Brands to Select Stores at Up to 70% Off
ATLANTA, March 22 /PRNewswire/ — K&G Fashion Superstore announced today the launch of Designer Spotlight(TM), a 700-square-foot section that features European luxury-brand clothes, shoes, and accessories from some of the top designers at up to 70 percent off the retail price.
K&G buyers scour Europe to score stylish finds for men and women from top designers. Two-thirds of the items are women’s sportswear, dresses, shoes, and handbags from coveted designers, including Missoni, Moschino, Dolce & Gabbana, Chloe, Emilio Pucci, Valentino, Alexander McQueen, Anna Molinari, Prada, Fendi, Gucci, Armani, Burberry, Christian Dior, Balenciaga, YSL, Escada, Versace, Salvatore Ferragamo, Stella McCartney, and Marc Jacobs.
For fashion-conscious men, Designer Spotlight(TM) offers suits, dress shirts, and sportswear from designers including Moschino, Armani, Alexander McQueen, Zegna, Burberry, Prada, Dsquared, Dolce & Gabbana, and Hickey Freeman. More than 30 of K&G’s 106 stores will house the Designer Spotlight(TM) section.
“The consumer desire to have access to on-trend, designer products at great values is stronger than ever before,” said Mary Beth Blake, president of K&G Fashion Superstore. “We are excited to bring leading designers to a wider audience. With new inventory arriving each week, Designer Spotlight is the new source for luxury-brand items at irresistible prices.”
The new offerings complement K&G’s vast array of brand-name and private-label men’s, women’s, and children’s clothing, shoes, and accessories at discounted prices. The value-oriented superstore stands apart from other discount retailers by offering first-quality, current-season apparel across all major categories, including tailored clothing, casual sportswear, dress furnishings, footwear, and accessories.
“While most off-price retail experiences require digging through racks of jumbled clothes, hoping you’ll find a good buy — we’re the antidote to that. K&G’s merchandise is neatly organized with a broad assortment of brand-name styles, in a wide range of sizes,” said Diane Ridgway-Cross, K&G chief marketing officer. “And now with the addition of Designer Spotlight, our in-store experience is better than ever before, offering a diverse selection of coveted European Designer brands at prices even the frugal shopper can enjoy.”
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LOS ANGELES, CA (March 22, 2010) /PRNewswire/ – Warner Bros. Consumer Products (WBCP) proudly announced today it has partnered with five-time Olympic medalist Nastia Liukin to create Supergirl by Nastia, the first-ever lifestyle merchandise line of its kind for girls available at a major retailer. Supergirl by Nastia will feature trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence – the symbolic attributes of the iconic Supergirl S-Shield. The collection, created for today’s 8-12-year-old girls, will be available exclusively at JCPenney (NYSE: JCP) – in stores and on jcp.com – beginning July 20, just in time for the back-to-school season.
An Olympic all-around champion and one of the most decorated American gymnasts in the history of the sport, Nastia Liukin is a shining example of the Supergirl brand-an aspirational spokesperson who believes that with hard work and commitment to a dream, anything is possible. Liukin embraces being a mentor and a positive role model to girls.
“I am so proud to be partnering with Warner Bros. Consumer Products and JCPenney to present to girls and moms the Supergirl by Nastia line, which I believe represents not only a fashionable and affordable option, but also communicates an important message of empowerment,” said Liukin. “The Supergirl S-Shield is a unique and iconic symbol that has inspired this collection. I believe it will do the same for girls who wear it.”
The line will retail from $20 – $38, making it affordable and exciting for girls to style themselves like a Supergirl. The collection will include active fleece, dresses and tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and more.
“The Supergirl S-Shield is embraced the world over as a symbol of girl power,” said Brad Globe, president, Warner Bros. Consumer Products. “From ‘fashionistas’ to ‘actionistas,’ a Supergirl is today’s girl and we are proud to be partnering with Nastia Liukin and JCPenney to bring the Supergirl by Nastia line, and its message of empowerment, to life at retail for all girls and their parents.
“Supergirl by Nastia provides our customers an affordable and accessible clothing brand that embodies Nastia’s strong, active and independent lifestyle and we look forward to introducing this brand to our customers this back-to-school season. Fashion is a great way for young girls to express their confidence and individuality and this line will send them back into the classroom in an empowered way,” said Clark McNaught, senior vice president and general merchandise manager of JCPenney’s children’s division. “The launch of Supergirl by Nastia underscores our commitment to deliver stylish, affordable brands that respond to the needs of our customers. And as the exclusive retailer of this exciting new brand, it provides yet another compelling reason for customers to shop with JCPenney and strengthens our position as a leading destination for children’s apparel.”
Supergirl by Nastia will be supported by a robust marketing rollout, from circular advertising, direct mail and integrated social media to in-store promotions and appearances by Liukin across the country, all launching later this year.
For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. This event is designed to promote and celebrate female strength, independence and empowerment.
With the Supergirl Jam, Warner Bros. successfully established the Supergirl S-Shield, the universally recognized symbol of strength and leadership, as the symbol under which today’s sports girls unite. These “actionistas” embody the intelligence, independence, strength and creativity of the Supergirl brand.
Continuing the Supergirl brand’s support of today’s action sports girl, the inaugural Nastia Liukin Supergirl Cup was held this month, celebrating the accomplishments of young, rising female gymnasts and exemplifying the same collective attributes for which the Supergirl S-Shield stands.
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NEW YORK, March 22 /PRNewswire/ — Spiegel, the iconic American fashion brand which has graced our homes with its luxurious catalogues over the years, is celebrating 145 years of timeless style. It is quite a milestone for the company and for American fashion. As the first catalogue to bring European fashions to the American woman, Spiegel personifies a woman’s everyday fashion and styling needs, creating and embodying a “signature style” in her, for her, and with her.
To commemorate the occasion, Spiegel is taking a new twist to the “big book” that made them famous. First, Spiegel will launch a catalogue celebrating 145 years of Spiegel fashions with powerful imagery, including some of the original catalogue covers since the brand’s inception in 1905. Second, Spiegel, with the help of fashion insiders from top national publications, is developing an editorialized magazine which will include styling and beauty tips for customers to follow, make purchases, and link to Spiegel.com for step-by-step instructional video – creating a perfect synergy with online and offline. Finally, now a thriving eCommerce business as well, Spiegel will continue the celebration to Spiegel.com where additional imagery will be available for customers of all ages to view and celebrate the generational relevancy of the brand. As a thank you to their loyal customers, Spiegel.com will be giving away 145 prizes to lucky sweepstakes winners, including a $1000 shopping spree. Additionally, Zagat’s is celebrating this milestone by creating a limited edition Spiegel branded New York City Shopping Guide ($12). President and CEO, Geralynn Madonna, is thrilled to be promoting this milestone and celebrating our heritage in fashion and reliability with both a dedicated catalogue and new editorial “buy book” for customers to rely on: “Our legacy has always been to give our customers the tools they need to create their “signature style” with quality product at accessible price points. Luxury fabrics, versatile styles, exquisite detailing and a perfect fit – for your body as well as your budget! For 145 years we’ve kept that promise, and we like to think that is why Spiegel has stood the test of time and why Spiegel continues to be the style resource for American women,” states Madonna.
Spiegel recognizes that customers are as ageless as the brand, fulfilling their need to be drawn to the reliable, affordable, and effortless wardrobe building options that have and always will allow her to evolve with the trends of today and tomorrow without compromising her “signature style.”
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Celebrated Model, Fashion Symbol, Actress and Author ‘Twiggy’ Brings Her Iconic Style Exclusively to HSN
- “Twiggy London” Collection Debuts Live on HSN During Prime-Time Special on April 3 -
ST. PETERSBURG, Fla., March 22 /PRNewswire-FirstCall/ — HSN, a leading interactive multichannel retailer, announces its partnership with legendary fashion icon, supermodel, actress, singer, businesswoman, author, mother and face of an entire generation, “Twiggy.” Twiggy will launch her own lifestyle brand of apparel and accessories called “Twiggy London,” exclusively on HSN.
“I am excited to partner exclusively with HSN and draw on the network’s expertise in building brands. This collection will be my first launch in the U.S. It is a true lifestyle collection that makes dressing easy and age appropriate. No matter what your age, you can always look stylish and on trend!” said Twiggy.
“Twiggy London” will bring the icon’s internationally recognized aesthetic to HSN through a collection of effortless everyday looks embodying the element of “London chic” that defines her own personal style. The exclusive new collection will feature apparel, accessories and shoes, including blouses, jackets and versatile handbags in bold colors, all at accessible price points.
“We are thrilled to have international icon Twiggy join HSN. Her addition reinforces our strategy of bringing in brand partners who embody style and personality, communicate a multifaceted life and create a lifestyle brand that keenly resonates with our customers,” said Mindy Grossman, CEO of HSN, Inc. “We look forward to seeing a fashion symbol like Twiggy celebrate women of all ages, and engage and share with them her inspiration behind ‘Twiggy London.’ “
Twiggy became a household name in the 1960′s, gracing covers of fashion magazines across the globe. She has received two Golden Globe awards and a Tony Awards nomination for various acting roles, has written several books and most recently appeared on “America’s Next Top Model” as a judge. Twiggy continues her modeling career and has become an authority in the fashion industry.
The Twiggy London collection will debut at midnight-2am, 11am-1pm and 9pm-11pm on April 3 on HSN and hsn.com. Retail prices will range from $29 to $99.
