HSN Unveils Exclusive Fashion Styles From Acclaimed Designers During 2010 Spring Fashion Series Presented by ELLE
ST. PETERSBURG, Fla., March 10 /PRNewswire-FirstCall/ — The colors of spring are fresh on display on HSN as the multichannel interactive retailer unveils exclusive, on-trend fashions for the season from acclaimed designers as part of its 2010 Spring Fashion Series presented by ELLE. This special event includes the introduction of new collections that are proprietary to the retailer and will be featured March 16-20, including the full launch of American Glamour Badgley Mischka, as well as new offerings from TIMELESS by Naeem Khan and the debut of a unique bold new line of fashion jewelry from Hutton Wilkinson.
“In line with our strategy to become a fashion destination for our customers, HSN will be unveiling an unprecedented line-up of designers and brands mid-March,” said HSN’s Executive Vice President of Merchandising Lynne Ronon. “This year’s fashion series has been our largest to date, providing customers with everything they need to feel good and look great.”
This year’s Spring Fashion Series marks HSN’s eighth on-air event with ELLE, as Malina Joseph, a fashion editor from ELLE, provides commentary on trends, products and tips.
“At ELLE, our fashion philosophy is rooted in both aspiration and acquisition–we want to inspire our readers and then drive them to shop. Our partnership with HSN helps bring this mission to life, and we are thrilled to be a part of its fashion series for the fourth year in a row,” said Carol Smith, Senior Vice President, Chief Brand Officer, ELLE.
The Spring Fashion Series features fabulous finds from Naeem Khan (March 16), IMAN (March 16), Hutton Wilkinson (March 17), Sharif (March 17) and an expanded assortment from Badgley Mischka (March 18), as well as Stefani Greenfield (March 19) and Libby Edelman (March 20).
To complement HSN’s fashion-related on-air programming this year and to continue to provide customers with a multichannel experience, hsn.com has once again created a “360 Fashion Experience.” Another example of HSN’s leadership in transactional innovation, this unique, online interactive shopping experience puts the user in complete control with video so extensive that users can direct models to walk on and off the set and spin 360 degrees on command. To view, please visit HSN.com’s “360 Fashion Experience“.
More information on offerings and show times for HSN’s Spring Fashion Series presented by Elle can be found by logging on to fashion.hsn.com.
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Madonna and Iconix Brand Group’s MG Icon Announces First Fashion Partnership With Macy’s Inc.
“MATERIAL GIRL” JUNIOR COLLECTION TO DEBUT THIS FALL
NEW YORK, March 10 /PRNewswire-FirstCall/ — MG ICON, the newly formed joint venture between Madonna and Iconix Brand Group, Inc., (NASDAQ:ICON) announced its first direct-to-retail license agreement with Macy’s, Inc. for the “Material Girl” collection. “Material Girl” is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy’s stores and online at www.macys.com in August 2010 for the back-to-school season.
As part of the direct-to-retail agreement, Macy’s will have the opportunity to launch additional brands with MG Icon in the future.
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In addition to the back-to-school apparel collection, “Material Girl” will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy’s stores.
Neil Cole, CEO and Chairman, Iconix, stated, “We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. ‘Material Girl’ has a powerful retail partner in Macy’s and we look forward to working together to deliver an innovative launch for our consumers.”
“We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy’s chief merchandising officer. “‘Material Girl’ will enhance the excitement of fast fashion at Macy’s.”
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Be Sensational with Maybelline New York, CVS/pharmacy and CHICAGO the musical
Do You have what it Takes to be on Broadway? 
NEW YORK, March 12 /PRNewswire/ — Let us razzle dazzle you… Maybelline New York and CVS/pharmacy invite you to help decide who has what it takes to appear in CHICAGO the musical. This Spring, Broadway hopefuls everywhere will audition to win a walk-on role in the Broadway production of CHICAGO the musical as part of the “Be Sensational and Win” contest.
From March 15th to April 15th consumers can enter for a chance at stardom by visiting the exclusive micro-site — besensationalandwin.com. Perform your favorite song from CHICAGO the musical, and download your audition video for a chance to win. Live auditions will take place on Monday, March 22nd at the Ambassador Theatre in New York, home to CHICAGO the musical, one of New York’s longest running musicals. There and at the 150 E. 42nd Street CVS/pharmacy in New York City, Maybelline New York makeup artists will help both contestants and consumers get extra Broadway-ready with mini-makeovers as well as receive CVS/pharmacy coupons for discounts on Maybelline New York products.
Judges of the contest include current star of CHICAGO, actress and singer Michelle Williams, the CHICAGO casting team, and a Maybelline New York executive. The judges will have their say on every performance and will narrow down the entries to the top six finalists — The Cellblock Six. However, it’s the viewing public who determines who will make the cut for the role of a lifetime as a member of the cast of CHICAGO the musical. The walk-on role will include lines and depending on the winner’s ability, singing and dancing. The winner also receives a trip for two to New York City, a professional makeup artist kit from Maybelline New York, a CVS/pharmacy gift card valued at $100 and more!
Public online voting takes place from April 19 — May 7, 2010. The voters also get their chance at prizes as well, including an all-expense paid trip to New York City, CVS/pharmacy coupons, tickets to CHICAGO the musical, plus a meet-and-greet with the cast and special backstage tour.
During the entire month of April, Maybelline New York will support the “Be Sensational and Win” program through prominent in-store displays in more than 7,000 CVS/pharmacy locations featuring Lash Stiletto mascara and new Color Sensational lipcolor.
“This is a very exciting partnership for Maybelline New York,” says Steve Lutz, Senior Vice President, Sales, Maybelline New York * Garnier. “Be Sensational and Win is the type of program that will excite the consumer within the in-store environment as well as drive her to engage with the brands through other impactful points of contact. We’re excited CVS/pharmacy is our retail partner for this program.”
“CVS/pharmacy is thrilled to be the retail partner for the Maybelline ‘Be Sensational and Win’ program,” said Cheryl Mahoney, Vice President of Beauty, CVS/pharmacy. “We applaud Maybelline for giving beauty consumers a fresh and fun way to experience the Maybelline New York brand.”
“Tried and true brands such as CVS/pharmacy, Maybelline New York and Chicago the musical resonate with people from all over the U.S.,” says Barry Weissler, producer of CHICAGO the musical. “We couldn’t think of two better partners for this program and to help us discover a new member for our sensational musical.”
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Victoria’s Secret PINK and Major League Baseball Properties Announce New Co-Branded Collection
COLUMBUS Ohio, March 15 /PRNewswire/ — Victoria’s Secret (VS) PINK and Major League Baseball Properties (MLBP) today announced the launch of an exclusive assortment of co-branded merchandise featuring the names and logos of the Boston Red Sox, Chicago Cubs, Chicago White Sox, Los Angeles Angels of Anaheim, Los Angeles Dodgers, Minnesota Twins, New York Mets, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals, marking the first professional sports relationship for VS PINK.
This unique line features VS PINK’s highly recognizable brand iconography outfitted with the names and logos of 11 Major League Baseball teams. The collection will launch on March 16, 2010 in more than 100 Victoria’s Secret stores spanning each of these teams’ markets, as well as on www.victoriassecret.com. The co-branded merchandise will include tees, sweats, hoodies, tanks and shorts.
“Major League Baseball continuously seeks opportunities to provide our female fans, one of the most important segments of our fan-base, with new ways to display their pride in their favorite team,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “Victoria’s Secret PINK features high-quality, fashionable products and we are thrilled to bring fans this co-branded collection. We are confident this line will appeal to our fans as we get ready to start our 2010 season.”
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