Don’t think of Babies”R”Us as the fashionable spot for your kid? Just more of the basic necessities? Well, they’ve now taken it up a notch…or several. They are adding an exclusive collection of fashion-forward baby products by distinguished designer Cynthia Rowley to their merchandise offerings.

From distinctive layette, playwear and bibs to perfectly patterned baby blankets and diaper bags, Hooray by Cynthia Rowley offers mom’s like you the perfect babies apparel to compliment your style.
“I’ve been dying to do baby clothes for a long time….I just wanted to find the right partner. I think that baby clothes should be reasonably priced and accessible. People can’t believe the combination of the quality, the price and the style–it makes everything so easy,” said Cynthia Rowley.
And, with layette and playwear ranging from $7.99 to $29.99, and bibs, blankets and diaper bags ranging from $5.99 to $39.99, the price is truly reasonable.